Becoming an SEO Reseller in Three Easy Steps

One of the top ways small web-based businesses are thriving in today’s Internet landscape is by becoming licensed SEO resellers and providing their clients with top-notch SEO content. Of course, these small companies themselves don’t create that content, but outsource it out to wholesalers in order to save big on operational and labor costs. Then, they resell that content to their clients at a profit. It’s an extremely lucrative process that’s becoming even more popular as the web — and SEO especially — grows. But how does the entire process work from start to finish, exactly?

Establishing yourself

Let’s say you’re a small web design startup that only began its operations about two years ago. In that time, you’ve amassed a great and loyal client base and now you’re looking to expand your services even more to get the most out of your investment. In order to do that, you’d like to dip into the world of SEO, or search engine optimization, which is helping businesses all across the web increase their visibility. But you simply don’t have the capital to create an entirely new department in-house devoted to SEO. That’s where you find the right SEO firm that can help.

Partnering with a wholesaler

There are plenty of SEO firms on the web that have their own clients and do very good business. Some of these choose to make wholesaling a large part of their operations, too, which allows them to create content for other, smaller businesses — like yours — in exchange for a little extra profit. To find the right SEO outsourcing company, though, you have to do your research. They’ll be doing their research on you, too, to ensure they’re making a wise investment as well.

Becoming a reseller

Once you’ve entered into an agreeable partnership with a company to whom you can outsource SEO services, you have to keep up your hard work in landing more clients. You have an entirely separate SEO firm now devoted to creating high-caliber content for your clients, which is great for business, so it’s up to you to ensure you continue to have a viable operation. Plus, as the reseller, you’ll be able to view the entire process from the sidelines, taking copious notes in hopes of one day launching your own SEO operation in-house.

Remember, not every SEO firm is created equal. It’ll pay in large dividends to do your research up front and land the best possible partnership you can. Likewise, it’ll be to both of your benefits to keep doing great business and letting the clients roll in. The more you diversify your business (from web design to SEO to eventually even social media), the more chances you have for success.