Three Reasons Your Company Needs a Web Content Management System

The web content management system software known as Sitecore was originally developed back in 2001. Since then, it has seen large leaps in business, and this past March, it released the seventh version of its software. Today, the company has offices around the world, from Japan to Denmark.

Why is Sitecore relevant to your everyday business? The reality is that professional companies should be using a web content management system, whether it be one provided by Sitecore, or an alternative such as Magento, whose open source e-commerce web application is used by approximately 1% of all websites currently online.

Here are three reasons your company needs online content management tools.

1. Accomodate for Flexibility

As Ron Miller, an expert in content management points out as a reason for companies to move away from more rigid, one-time design scenarios, “You just don’t know how your customers are going to be interacting with your content and you need a system that is flexible.” As new technologies continue to emerge and smartphones change how we access websites, successful companies will need to adapt alongside them in order to provide a friendly user experience. Custom web applications aren’t just about running a business — they’re also about making sure that the doors open to the client are welcoming as well.

2. The Advantage of a Cloud Based Website Content Management System

Cloud computing is now officially mainstream, with over 50% of U.S. businesses using the technology, according to Virtustream. Cloud architecture is useful in that it is a safeguard against lost data via an easy backup and recovery system, helps streamline many processes and computations that would otherwise be occurring separately, cuts down on the cost of data storage, and allows for cost efficient software updates. The only real downside to Cloud is that it opens up a security vulnerability.

3. Not Difficult to Understand

Looking at a content management system might feel intimidating, and certainly, there are many components to figure out. Most popular online content management systems, however, are made to be useful for either a huge business or a small start-up blog. This is because they make their systems highly customizable depending on your individual needs. Popular systems include Drupal, ModX, WordPress and Joomla.

Do you have a content management system in place? Let us know in the comments. Learn more.